Back in May, I gave a talk at the SiriusDecisions 2012 annual sales & marketing summit called “Market Like Never Before.” The audience latched onto various elements of the presentation, including “big glass buildings don’t buy software, people do” and “not everything that can be counted counts.” But the highlight of the presentation for most was when I demo’d our SAP Marketing pillars and KPIs from my iPad and discovered live that we had an issue with one of our KPIs in North America....