If your organization is like many Altair works with, the amount of customer information you have is restricted by the retrieval/input method. For instance, your point of sale (POS) only captures name address, phone and/or email. Even then you are counting on the sales associate to correctly spell and enter these elements. Now you have two problems, a limited amount of data on the customer and potentially incorrect data from the POS. Many times you would like to have....