1971 logo by Saul Bass still seen on the company's address. (Photo credit: Wikipedia)
(Part 1 of this story can be read here)
When Quaker Oats became a client of Doyle, Dane Bernbach (DDB), cereal manufacturers were beginning to play up the nutrition angle. A new cereal in town called Total was eating up the competition. Quaker was eager to get into the nutrition game and came up with the idea of Life Cereal, whose aspirations were to be equal in nutrition to the....