In this installment of Loyalty Makeover, we look at the rewards program at Coldwater Creek, the struggling $743 million women’s apparel retailer with nearly 400 boutiques in the United States. Loyalty Makeover suggests ways for retail brands to make the most of their loyalty initiatives.
What Coldwater Creek Rewards look like today
Every time a Coldwater Creek Rewards member makes a purchase at Coldwater Creek, whether at a retail location or online, the....