Loyalty Makeover: Carter’s and OshKosh

Loyalty Makeover suggests ways for retail brands to make the most of their loyalty initiatives. In this installment, we look at the rewards programs at Carter’s and sibling brand OshKosh. With $2.4 billion in annual sales and 18,000 stores, Carter’s has been selling children’s clothing since 1865. What Carter’s and B’Gosh Rewards look like today The Carter’s and OshKosh brands, which belong to the same company, run separate but....