Loyalty Just For Me: How Big Data Is Shaping Tomorrow’s Loyalty Programs
Ritesh Bhavnani, President & CTO – Snipp Interactive
Today’s consumers create vast amounts of data in their digital lives, through their online browsing and searches, their social media interactions, their mobile devices and the apps that live on them, and increasingly through the sensors embedded in their wearables and in the physical environment around them. This explosion in data....