Welcoming bold new voices to the loyalty space is critical to innovating the way we identify, retain and grow our best customers. One of those voices belongs to Ashley Tate of Seattle-based BigDoor, whom I met at a recent loyalty conference. Check out our interview below for her intriguing thoughts on reciprocal loyalty, the future of digital rewards and tips for new marketers.
Tell us a bit about yourself — what is your experience with customer engagement and loyalty?....