Everyone gets excited when a major new customer is secured. There’s a celebration, bells are ringing, and lots of recognition and rewards are doled out. This event may even merit a personal call or note from the president. Yet, how much celebration happens when a long-standing customer renews for the sixth straight year? Forget that they haven’t bid out the work in three years (no competition=greater margin) and they are already in your system (low cost of support....