It is no secret state lotteries are big business, but few people realize just how big. Why in 2015, U.S. lottery sales totaled $73.8 billion (USD). Canadian sales reached $9.1 billion (CAD). And with only 52 total lotteries in North America, that’s a lot of revenue being generated by a pretty elite group.
In fact, the lottery makes for one interesting “club,” one marked by camaraderie that fosters an incredible learning environment. With an openness to sharing best practices, lotteries are....