Using Big Data to Improve Customer Experience
Big data has broken onto the scene in a big way, promising huge rewards. A 2011 McKinsey Global Institute study estimated that employing big data knowledge could net the U.S. healthcare system somewhere in the neighborhood of $300 billion in value on an annual basis. By the same estimate, industries that rely on personal location data (such as cellphone triangulation information) can expect to see consumer surplus rise to the tune of....