It is quite unfortunate but “integration” has become a ten cent word in marketing. We keep using that word but I do not think it means what we think it means. Inconceivable!
Integration does not necessarily mean that we use our website URL in every channel possible. It’s not only that we use television to drive our Facebook “Likes.” Ultimately, integration means that we put ourselves into the media that matter to people at the time they need us. It also....