Co-written with Brent Leary
Did the headphones with Apple’s acquisition of Beats Electronics and Beats Music distract you? While there are obvious benefits in helping Apple expand its “coolness” factor or by acquiring the superior headphone technology and brand, the $3B deal was to address a significant gap in Apple’s revenue model.
Apple changed the way we discovered, purchased, and consumed music in 2001 with the birth of the iPod and....