As Bert Jacobs, CEO of Life is Good, explains it- he and his brother never set out to change the world back in 1989 when they founded the company. They simply wanted to sell t-shirts and earn a profit. Retail was once a fairly straightforward business governed by the simple laws of supply and demand and of course- price. Today, however, retailers strive to connect with consumers on an emotional level and Life is Good is delivering on the promise of their company name- and infusing a much....