For decades, consumers roaming grocery store aisles had to talk to store employees to find the products they needed; grocers simply didn’t have the means to communicate with shoppers in real time — until now.
With the rise of smartphones, mobile apps, and location-based technology, shoppers can open a grocer’s app to access shopping lists and receive relevant content on the spot. This trend will only accelerate in the future.
According to the Pew Research Center, 64....