If you’ll indulge me, I’d like to begin this post with a cheap trick: how many of you marketers, advertisers, researchers, corporate strategists and consultants out there have been asked to “find out what’s important to [some audience]?” While I don’t actually expect any of you are sitting there with a hand raised in the air (kudos if you are, though), I’m betting you’re probably at least nodding to yourself. Whatever you’re....