I recently returned to Chicago, a city I once lived in and still adore, to attend the 2011 CRMC. Even with a 40-degree change in daytime temperature between two of the days, I embraced it like a former Chicagoan. Having worked in the loyalty industry for more than 15 years consulting, writing and speaking, I am slightly embarrassed to say that this was my first CRMC. Embarrassment aside, I found it to be one of the best industry conferences that I have ever attended. ....