Lessons from the Adobe Marketing Summit

The lesson of the Adobe Marketing Summit – there’s a lot of moving pieces that have to be implemented, integrated and optimized. I spent most of last week at the annual Adobe Marketing Summit. For those who are unfamiliar with it, Adobe technology notwithstanding, it is one of the largest digital marketing conferences in the world with over 7,000 attendees, vendors, partners, media and analysts. Throughout the sessions, there is a much talk about process, methodology and best....