The Loyalty Leap for B2B, by LoyaltyOne President Bryan Pearson Now Available for Download
Bryan Pearson, bestselling author and an expert on how to use customer data to create emotional brand loyalty, has now tackled an even more challenging task: building customer-engagement initiatives that benefit business clients.
In his latest book, The Loyalty Leap for B2B: Turning Customer Information into Customer Intimacy, Pearson, president of LoyaltyOne, draws on more than 20....