In our latest Kobie Quarterly Review: Financial Services Edition, we take a good look at how the financial services sector is faring when it comes to loyalty marketing.
Kobie President Michael Hemsey challenges financial services brands to learn about their customers. Michael looks at the evolving importance of Big Data and its accumulation beyond traditional loyalty metrics, noting that “financial services, like other verticals, are learning to cater holistically to customers.”
What kind of....