Over the weekend, I heard a great story about an old coot who loved to use the following pearl of wit. “Knowledge is knowing that a tomato is a fruit. Wisdom is to know not to put one in a fruit salad.”
The digital marketing business is inundated with people who have an extraordinary amount of knowledge. Let’s face it, there’s a lot to know. There are the numerous tactics of digital, like SEO, paid search, email, and social. Then you have the....