I was ever present at the CMA's first 'Content Marketing Show'. And what an interesting event it was! With such major brands as Coca-Cola, LinkedIn, Unilever and Google Canada presenting, there were a whole lot of insights to be gleaned.
Why indeed, some believe Content Marketing is just marketing - it's nothing new, nothing different, it's what marketing has always done ... marketed (using content). Others believe it's absolutely new, that an entirely new strategy is needed to deal with the....