The marketing industry loves buzzwords. We can’t get enough of ‘em. The world of social media didn’t invent them either. Internet buzzwords have been around since the very beginning. The dot com world loved them. E-This. E-That. “Transformative.” “Disruptive.”
The problem with buzzwords is they become so overused that we forget, or never take the time to actually consider, what they really mean. Even the really important ones.
Perhaps the....