Sometimes I feel like a broken record. If you want to know what your customers are thinking, just ask. If you want to know what keeps them up at night or where they’re placing their bets, just ask. If you want to know how you can help them be successful, just ask! And yet, all too often, you don’t. I recently got into a conversation about this with a procurement manager of a multi-billion dollar international conglomerate who was getting tired of waiting for his suppliers to ask!....