Here are a few loyalty links that caught my eye this week.
1. Read Books, Earn Points: A Publisher Unveils a Rewards Program — TIME
The Penguin Group (my book publisher) has adopted a rewards program to thank loyal customers.
2. Partnership Poker: Betting on loyalty program alliances — COLLOQUY
How brands leverage the power of partnerships to create engaging loyalty programs.
3. Customer loyalty gets just reward — Albany Times Union
A food co-op is expanding....