Here are a few loyalty links that caught my eye this week.
1. Kellogg Cracks the Code on Loyalty — AdAge
How Kellogg’s Family Rewards is tracking 2.5 billion packages and what it means for customers.
2. Rite Aid Offers Extra Goodies to Customers 65 and Up — The New York Times
The drug store chain has launched a new loyalty program targeting its senior customers.
3. United and Marriott: Giving the Customer Experience Wings Through Shared Data &mdash....