How Valuable Are Your Customers? – Harvard Business Review
Not all customers are created equal. Figuring out which to focus on and invest in is critical if you want to maximize your profit.
One Does Not Simply Walk Into Customer Loyalty – Business 2 Community
Even though U.S. brands can collectively boast 2.5 billion loyalty program members, the number of programs in which a consumer is active in shows that loyalty programs do not necessarily make loyal customers....