Here are a few loyalty links that caught my eye this week.
1. American Airlines, US Airways Begin Integrating Benefit Programs – The Wall Street Journal
The merger, which created the world’s largest airline by traffic, will bring new benefits for customers including the ability to use their program across both carriers.
2. Calling TV’s Superfans: Nielsen Starts Tracking Networks’ Viewer Loyalty – AdAge
The ratings company is trying to standardize....