Coupon king Myron Ullman is back in the spotlight trying to save J.C. Penney from itself. But can he succeed?
That’s the $1 billion question currently being asked by media and retail industry experts. It’s also how much J.C.Penney lost last year when so many of its customers took their loyalty elsewhere after the retailer phased out the coupons shoppers had come to love and, more importantly, expect. As part of its turnaround, pundits argue, JCP needs to return to basics: no....