Data, that's what. It's not rocket science, is it? We know how important data is to react to our customers and engage them in the conversations they want to be having. So when Teradata surveyed 1,500 global marketing and communications executives, they found an overwhelming response to what their priorities were for 2015. What did 92% of marketers agree they were prioritizing? Individualized marketing - going beyond demographic segments and focusing on one-to-one....