Being a semi-practicing Lutheran has served me well over the past 20 years in the digital world (I come from a long line of Lutheran ministers). I essentially set up a lemonade stand at the crossroads between IT and marketing. I have witnessed the gnashing of teeth. I’ve seen them rob Peter to pay Paul. I’ve seen departments give unto Caesar what is Caesar’s. But I can’t say — like some would say of us Lutherans — that I’ve always seen IT and....