The 2011 iStrategy Conference happened last week in Atlanta. Lauren C. attended and came back full of nuggets of wisdom and exciting changes to the digital space.
Online Branding – .com becomes .brand
Beginning in January 2012, brands may be able to apply to have their dream domain name. Instead of fighting for their brand name.com, they can now use their brand’s name as their .com. For example, if a consumer is going to mycokerewards.com, Coca-Cola can make the link....