I was recently at a CRM user conference and noted down the key pain points identified by retailers. As you might expect, mobile topped the list, representing the most disruptive and transformative opportunity. At the same time, retailers stated they are still struggling with how to capture an accurate 360 view of their customers because “data resides all over the place.”
It seems we have been talking about and investing in creating a 360 view of the customer for decades – from CRM....