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All companies would love to be able to say they are a game changer. Whether it is with their service, brand or innovation, few companies really can claim such a grand statement. Some of the few who come to mind might include Ritz Carlton, Southwest Airlines, Target, Starbucks and Apple. My experience tells me more companies should be just trying to stay in the game because changing it is not a reality. To keep up with the best, here is what to do. Be easy to find. Is your 800 number....