A focus on customer experience is the “right thing to do.” We all know that. There are also business justifications as to why a company should embrace and invest in the experience of their customers. In a recent study consisting of 1,450 B2B executives, Accenture found that 85% consider customer experience critical to achieving their strategic growth priorities and 70% believe it will play an even larger role in shaping future corporate strategy (Source: Accenture B2B Customer Experience....