For the last few months my colleagues and I have been talking internally about a revolution we see slowly building momentum in the minds of marketers and loyalty planners alike; the growth, development and implementation of an omnichannel loyalty marketing approach—the next phase of multichannel and omnichannel marketing.
The problem, though, is that marketers—let alone retailers—are still trying to catch their breath and tackle how to deliver a consistent omnichannel marketing experience....