Is it just me, or do you find the acronym for Data Rich, Insight Poor appropriate? Whenever I hear companies talk about this challenge, I think of a leaky faucet. But, instead of water going to waste, I see customer intelligence drip, drip, dripping away.
Companies continue to be faced with a tremendous challenge. And, while the challenge hasn't changed (check out this blog from three years ago), the volume of data continues to multiply.
In order to compete....