With the headline news at IFA 2014 that Apple will be joining the likes of Samsung, Huawei and Sony in launching a smartwatch, our new global study* offers a unique insight into consumers’ views on wearable technology in China, Germany, South Korea, the UK and the US. What expectations do smartphone owners have for this hot new segment?
Functionality
Of 5,000 respondents, 29% considered ‘activity tracking’ as a key functionality. The second-highest listed functionality....