Creating customer centric business practices is one of the most important factors in a company's success - so say 73 percent of 300 survey respondents, including senior marketing executives in a new survey from the Chief Marketing Officer Council and SAP. Yet in the wider scheme of their respective companies, the same group of respondents agreed that it’s a case of easier said than done. Sure, marketers know that synchronizing the facets of a customer's experience pre- and post....