By Erica Clark-Mitchell, Senior Director, Integrated Digital, SAP
When it comes to innovation, two minds are better than one. So what about thousands of minds; what doors could they open?
Out-of-the-office thinking
Thanks to social media, businesses today can connect to millions of people worldwide. They can crowdsource ideas, opinions and perspectives from anyone, anywhere. This can help drive faster, cheaper product development; reduce research and personnel costs; and solve problems that....