I know this will be an unpopular point of view but I’ve come to the conclusion that brainstorming is a bad idea that doesn’t work.
Brainstorming advocates claim groups of people are more likely to find solutions to problems than individuals working alone. The idea was popularized in the 1950’s by advertising executive Alex F. Osborn who was frustrated by his employees’ inability to develop creative ideas for ad campaigns. According to his book Applied Imagination, Osborn increased overall....