Integrated marketing is not a mere discipline, or an approach to marketing. It's a description of the mindset necessary for marketers to rise to the challenges of empowered customers, regulatory change and technological evolution that includes big data.
Michael Steinhart, Executive Editor at AllAnalytics.com.
That was a recurring theme in this week's Integrated Marketing Week conference by the DMA in New York, where multiple speakers affirmed the need for marketers to....