Last week, Instagram announced a major innovation with its Photos of You feature. Now, Instagram users can tag others in their photos directly instead of using @ mentions in the comments section. The new enhancement boosts connectedness among Instagram users, and it ushers in some compelling uses for brands.
Three big brand benefits of Photos of You:
1. Single Crowd-Sourced Content Hub
If you're a brand on Instagram, you know consumers are using hashtags and....