Brands are constantly searching for ways to make the customer experience easier and more rewarding. After all, a better shopping experience will increase customer loyalty, visits, and spend.
Many of the latest industry developments are covered in the new Paytronix e-book: Convenience Is the New Currency: How Decreasing Friction Increases Profits.
In business terms, “friction” refers to how easy or difficult it is for a consumer to reach the end goal of making a purchase. Every element that....