Drew Boyd and Jacob Goldenberg want you to Think Inside the Box.
Their recent article in the Wall Street Journal encapsulates the increasingly jaded perceptions of innovation in the corporate world—where “brainstorm has become a byword for tedium and frustration,” and innovators are told to “go wild making analogies to things that have nothing to do with your product or business.”
Ouch.
But it’s true. Innovation has suffered from a....