Since the referendum on June 23rd and the decision of the British people to leave the European Union, brands and marketers have been contemplating what it means for them, and how, if at all, they should adapt their strategy and communications to appeal to the residents of a Disunited Kingdom. One idea put forward has been that the result points to a “fear of the future” on the part of consumers, and therefore a cautious approach to innovation is called for. I would argue, however, that times....