Have you ever wanted something so bad that you plan and strategize on how to get it? And then when you do get it, you have NO idea what to do with it? I feel like that’s exactly how I’d be with a puppy. Or a plant. But many marketers get that way about their brand advocates.
This week’s must reads are all about how to incorporate and properly utilize brand advocates in your marketing strategy. I know, that’s sort of what they’re always about. But there is a....