It’s not that I expect this discussion will ever go away. Or will it?
As technology continues to refine our ability to measure incentive programs inputs, outputs and effectiveness it is very likely that at some point there will be an ultimate victor in the ongoing debate about cash vs. other rewards.
For now though, when people ask me for a definitive answer on this question, I have to answer a question with a question.
Who Is Your Audience?
An....