A limited scope of engagement for an initial preference management project allows enterprises to build a simple, gradual case for additional investment. By streamlining metrics, something as simple as an opt-down, instead of an opt-out, can prove immense value in a mere 90 days. A powerful business case is within reach if you follow a few actionable steps in order to track and demonstrate ROI.
First, have a clearly outlined initial implementation – that means a limited scope and a....