You know me. I'm a working mom. I have two school-aged children. I shop at your store. I signed up for your credit card. I opted into your emails. You’ve labeled me as "loyal." But I’m not nearly as loyal as I could be.
The fact is, I continue to shop with you because I like your product. It’s familiar. It works for me. I buy things when I need them – not because your emails drive me into the store. At least, not usually. Every once in a while, the....