Over 99% of online advertising is wasted. This claim is supported by the most recent benchmark study by DoubleclickD noting that the average click through rate (CTR) is a mere 0.12 percent. Email isn’t any better. In Silverpop’s 2014 Email Marketing Benchmark study, they reported an average open rate of 20.2%. That means 80% of emails were never even opened. Of those which were opened, the CTR was 3.3%. That means, 0.0067% actually....